eBooks Library

Introduction to Media Distribution: Film, Television, and New Media By : Scott Kirkpatrick ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end--not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even 'behind closed doors' monetiza...

The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World By : Suman Sarkar ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The secret to succeeding in a disruptive world. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook-and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara's highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The success of TJX,...

A Field Guide to Channel Strategy: Building Routes to Market By : Anne T. Coughlan ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-t...

Supply Chain Management for Dummies By : Daniel Stanton ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Increase your knowledge of supply chain management and leverage it properly for your business If you own or make decisions for a business, you need to master the critical concept of supply chain management. Supply Chain Management For Dummies, 2nd Edition guides you to an understanding of what a supply chain is and how to leverage this system effectively across your business, no matter its size or industry.The book helps you learn about the areas of business that make up a supply chain, from procurement to operations to distribution. And it explains the importance of supporting functions like sales, information technology, and human resources. You'll be prepared to align the parts of this system to meet the needs of customers, suppliers, and shareholders. By viewing the company as a supply chain, you'll be able to make decisions based on how they wil...

The Noticer: Sometimes, All a Person Needs Is a Little Perspective By : Andy Andrews ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A new story of common wisdom from the best-selling author of The Traveler's Gift. Orange Beach, Alabama is a simple town filled with simple people. But like all humans on the planet, the good folks of Orange Beach have their share of problems?marriages teetering on the brink of divorce, young adults giving up on life, business people on the verge of bankruptcy, as well as the many other obstacles that life seems to dish out to the masses. Fortunately, when things look the darkest?a mysterious man named Jones has a miraculous way of showing up. An elderly man with white hair, of indiscriminate age and race, wearing blue jeans, a white T-shirt and leather flip flops carrying a battered old suitcase, Jones is a unique soul. Communicating what he calls "a little perspective," Jones explains that he has been given a gift...

The Scout Mindset: Why Some People See Things Clearly and Others Don't By : Julia Galef ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : ...an engaging and enlightening account from which we all can benefit.--The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making.When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a soldier mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe--and shoot down those we don't.But if we want to get things right more often, argues Galef, we should train ourselves to have a scout mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possi...

Nudge: Improving Decisions About Health, Wealth, and Happiness By : Richard H. Thaler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : For fans of Malcolm Gladwell?s Blink and Nobel Prize winner Daniel Kahneman?s Thinking Fast and Slow, a revelatory new look at how we make decisionsA New York Times bestsellerAn Economist Best Book of the YearA Financial Times Best Book of the YearNudge is about choices?how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make?ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources?and show us how sensible ?choice architecture? can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining?a must...

When: The Scientific Secrets of Perfect Timing By : Daniel H. Pink ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good...

Essentialism: The Disciplined Pursuit of Less By : Greg McKeown ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Have you ever found yourself stretched too thin?Do you simultaneously feel overworked and underutilized?Are you often busy but not productive??Do you feel like your time is constantly being hijacked by other people?s agendas?If you answered yes to any of these, the way out is the Way of the EssentialistThe Way of the Essentialist isn?t about getting more done in less time. It?s about getting only the right things done.? It is not??a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.? By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where...

The Family Firm: A Data-Driven Guide to Better Decision Making in the Early School Years (The ParentData Series Book 3) By : Emily Oster ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : From the bestselling author of CRIBSHEET and EXPECTING BETTER, the next step in data driven parenting from economist Emily OsterIn The Family Firm, Brown professor of economics and mom of two Emily Oster offers a classic business school framework for data-driven parents to think more deliberately about the key issues of the elementary years: school, health, extracurricular activities, and more.Unlike the hourly challenges of infant parenting, the big questions in this age come up less frequently. But we live with the consequences of our decisions for much longer. What's the right kind of school and at what age should a particular kid start? How do you encourage a healthy diet? Should kids play a sport and how seriously? How do you think smartly about encouraging children...

I Brake for Yard Sales: High Style - Low Budget By : Lara Spencer ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Good Morning America correspondent Lara Spencer is a self-confessed frugalista with a passion for shopping at yard sales, thrift shops, and estate sales, and for decorating her home and friends? homes with her fabulous finds. In I Brake for Yard Sales, Lara shares her secrets for bargain hunting and tells you where to shop, what to look for, how to pay for it, how to restore it, and finally, where to put it in your house. Looking for the newest arrivals at your local thrift shops? After busy Saturdays and no-pick-up Sundays, Tuesdays and Wednesdays are generally the best days to shop for fresh items. Peppered with wisdom from world-renowned appraisers whom Lara knows from her previous work on Antiques Roadshow as well as contributions from well-known designers, this book also features the house of comedienne and good friend Kathy Griffin, which Spe...

Retailing Management By : Michael Levy ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Michael Levy Pages : 704 pages Publisher : McGraw-Hill Education Language : ISBN-10 : 007802899X ISBN-13 : 9780078028991   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated By : Brian Halligan ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Attract, engage, and delight customers online"Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose compan...

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World By : Chuck Hemann ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Distill Maximum Value from Your Digital Data! Do It Now!Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize--because you can't measure and analyze e...

Confessions of a Bookseller By : Shaun Bythell ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : One cozy, funny, year with a Scottish used bookseller as he stays afloat while managing staff, customers, and life in the village of Wigtown. This endearing world is the next best thing to visiting your favorite bookstore (shop cat not included).Inside a Georgian townhouse on the Wigtown highroad, jammed with more than 100,000 books and a portly cat named Captain, Shaun Bythell manages the daily ups and downs of running Scotland's largest used bookshop with a sharp eye and even sharper wit. His account of one year behind the counter is something no book lover should miss.Shaun copes with eccentric staff, tallies up the day's orders, drives to distant houses to buy private libraries, and meditates on the nature of life and independent bookstores ("There really does seem to be a serendipity about bookshops, not just with finding books you never knew existed, or that...

Ultimate Guide to Amazon Advertising By : Timothy Seward ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns. Book Detail : Author : Timothy Seward Pages : 240 pages Publisher : Entrepreneur Press Language : ISBN-10 : 1599186381 ISBN-13 : 9781599186382   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Affluenza: Reality Bites Back By : John De Graaf ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Based on two highly acclaimed PBS documentaries watched by 10 million viewers, Affluenza uses the whimsical metaphor of a disease to tackle a very serious subject: the damage done?to our health, our families, our communities, and our environment?by the obsessive quest for material gain. In cleverly titled chapters such as ?Swollen Expectations? and ?A Rash of Bankruptcies,? the authors examine the origins, evolution, and symptoms of the affluenza epidemic. They also explore cures and suggest strategies for rebuilding families and communities and for restoring and respecting the earth. The 2008 economic collapse demonstrated how prophetic this book was and how relevant it still is. The third edition has been updated to reflect the role overconsumption played in the collapse and how our economy and society have changed since then. There is also information about new ways to me...

Secondhand: Travels in the New Global Garage Sale By : Adam Minter ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Downsizing. Decluttering. A parent's death. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the country-or even halfway across the world-to people and places who find value in what we leave behind.In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny and new, is there room for it all?Secondhand offers hopeful a...

The Sandusky Mall: A History By : Chris Bores ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The Sandusky Mall was the iconic shopping hub for locals who grew up in the 1970s and '80s. Kids visited the Circus World toy store, shopped for local amusement park souvenirs at Cedar Point Gifts and fawned over the kittens and puppies at Petland. Teens scarfed Scotto's Pizza or a tasty treat at Baskin-Robbins before taking in the latest feature at the Mall Cinema. Many others pumped quarters into the games at Goldmine or browsed the collection at Musicland. Gathering more than two hundred images, the original floor map and the history of every store at every location, author Chris Bores delivers a trip down memory lane as well as never-before-told stories of the scandals and struggles--and the triumphs--that made the Sandusky Mall the place to be. Book Detail : Author : Chris Bores Pages : 192 pages Publisher : The History Press Language : ISBN-10 : 146714956X ISBN-13...

Woodward Lothrop:: A Store Worthy of the Nation's Capital By : Michael J. Lisicky ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Affectionately called "Woodies" by loyal Washingtonians, the beloved department store Woodward & Lothrop stood at the heart of downtown for over a century.Crowds flocked to the flagship store on the F Street shopping corridor to find better service and the season's fashions. The store and its employees shared in the best moments in the lives of Washingtonians, from the elaborate holiday window displays to the Wedding Service department that helped countless brides choose their china patterns. For weary shoppers, the Bake Shop and seventh-floor Tea Room offered city favorites such as Wellesley Fudge Cupcakes and Chicken Pot Pie. Department store historian Michael J. Lisicky brings readers back to the store's golden age, chronicling the enterprise that made it a retail giant and the missteps that brought the...

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything By : Steven D. Levitt ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Steven D. Levitt and Stephen J. Dubner offer the long-awaited paperback edition of Freakonomics, the runaway bestseller, including six Freakonomics columns from the New York Times Magazine and a Q & A with the authors.Which is more dangerous, a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?How much do parents really matter?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life?from cheating and crime to parenting and sports?and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth abo...

Superfreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance By : Steven D. Levitt ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The New York Times bestselling Freakonomics was a worldwide sensation. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the "freakquel" is even bolder, funnier, and more surprising than the first.SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department store Santa? Who adds more value: a pimp or a Realtor? What do hurricanes, heart attacks, and highway deaths have in common? Did TV cause a rise in crime? Can eating kangaroo meat save the planet?Whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically, Levitt and Dubner show the world fo...

Naked Economics: Undressing the Dismal Science By : Charles Wheelan ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : At last! A new edition of the economics book that won?t put you to sleep. In fact, you won?t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it?s a necessary investment?with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America?s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal scienc...

High Tide On Main Street: Rising Sea Level and the Coming Coastal Crisis By : John Englander ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Did you know that... Sea level will rise for at least 1,000 years. Shorelines will shift significantly by 2050 Property values may start to decline this decade. Rising sea level is the most profound long-term aspect of climate change. Yet, the public is almost completely unaware of the magnitude of the problem. For three million years sea level regularly moved up and down almost 400 feet with the ice age cycles. Now, after 6,000 years of minimal change, we are entering a new era of rapid sea level rise. In clear, easy-to-understand language, this book explains: * The science behind sea level rise, plus the myths and partial truths used to confuse the issue. * The surprising forces that will cause sea level to rise for 1,000 years, as well as the possibility of catastrophic rise this century. * Why the devastating economic...

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies By : Geoffrey West ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term complexity can be misleading, however, because what makes West s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, t...

The Myths of Innovation By : Scott Berkun ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. The release of this paperback edition, updated and expanded with four new chapters, presents a fantastic opportunity to explore or rediscover this powerful view of the world of ideas. Book Detail : Author : Scott Berkun Pages : 248 pages Publisher : O'Reilly Media Language : ISBN-10 : 1449389627 ISBN-13 : 9781449389628   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Earth Democracy: Justice, Sustainability, and Peace By : Vandana Shiva ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : World-renowned environmental activist and physicist Vandana Shiva calls for a radical shift in the values that govern democracies, condemning the role that unrestricted capitalism has played in the destruction of environments and livelihoods.?She explores the issues she helped bring to international attention?genetic food engineering, culture theft, and natural resource privatization?uncovering their links to the rising tide of fundamentalism, violence against women, and planetary death. Struggles on the streets of Seattle and Cancun and in homes and farms across the world have yielded a set of principles based on inclusion, nonviolence, reclaiming the commons, and freely sharing the earth?s resources. These ideals, which Dr. Shiva calls ?Earth Democracy,? serve as an urgent call to peace and as the basis for a just and sustainable future. Boo...

Strategic Corporate Social Responsibility: Sustainable Value Creation By : David B. Chandler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Strategic Corporate Social Responsibility: Sustainable Value Creation redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the 'responsibility' of a corporation is to create value, broadly defined. In this new Fourth Edition, author David Chandler explores why some firms are better at CSR and how other firms can improve their CSR efforts. Keep your course content up-to-date! Subscribe to David Chandler's 'CSR Newsletters' by e-mailing him at david.chandler@ucdenver.edu. The newsletters are designed to be a dynamic complement to the text that can be used for in-class discussion and debate. Past newsletters are archived as a freely-available resource for instructors and s...

The Ages of Globalization: Geography, Technology, and Institutions By : Jeffrey D. Sachs ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Today's most urgent problems are fundamentally global. They require nothing less than concerted, planetwide action if we are to secure a long-term future. But humanity's story has always been on a global scale. In this book, Jeffrey D. Sachs, renowned economist and expert on sustainable development, turns to world history to shed light on how we can meet the challenges and opportunities of the twenty-first century.Sachs takes readers through a series of seven distinct waves of technological and institutional change, starting with the original settling of the planet by early modern humans through long-distance migration and ending with reflections on today's globalization. Along the way, he considers how the interplay of geography, technology, and institutions influenced the Neolithic revolution; the role of the ho...

The Survival of the Richest: An Analysis of the Relationship between the Sciences of Biology, Economics, Finance, and Survivalism By : Anthony M. Criniti IV ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The Survival of the Richest: An Analysis of the Relationship between the Sciences of Biology, Economics, Finance, and Survivalism is Dr. Anthony M. Criniti IV?s remarkable follow-up to his acclaimed book, The Necessity of Finance. Exploring in greater depth how the sciences of economics and finance are necessary for their respective entities to survive, this book integrates some of the hardest concepts of several very important fields of scientific inquiry.Deriving serious conclusions on the future of humanity, this provocative work is divided into five parts that discuss the science of survival, survivalism?s connection to economics and finance, the relationship of biology and various reformed natural selection processes to wealth, and the role of humans as the ultima...

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything By : Steven D. Levitt ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Steven D. Levitt and Stephen J. Dubner offer the long-awaited paperback edition of Freakonomics, the runaway bestseller, including six Freakonomics columns from the New York Times Magazine and a Q & A with the authors.Which is more dangerous, a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?How much do parents really matter?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life?from cheating and crime to parenting and sports?and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth abo...

Superfreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance By : Steven D. Levitt ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The New York Times bestselling Freakonomics was a worldwide sensation. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the "freakquel" is even bolder, funnier, and more surprising than the first.SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department store Santa? Who adds more value: a pimp or a Realtor? What do hurricanes, heart attacks, and highway deaths have in common? Did TV cause a rise in crime? Can eating kangaroo meat save the planet?Whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically, Levitt and Dubner show the world fo...

Naked Economics: Undressing the Dismal Science By : Charles Wheelan ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : At last! A new edition of the economics book that won?t put you to sleep. In fact, you won?t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it?s a necessary investment?with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America?s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal scienc...

High Tide On Main Street: Rising Sea Level and the Coming Coastal Crisis By : John Englander ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Did you know that... Sea level will rise for at least 1,000 years. Shorelines will shift significantly by 2050 Property values may start to decline this decade. Rising sea level is the most profound long-term aspect of climate change. Yet, the public is almost completely unaware of the magnitude of the problem. For three million years sea level regularly moved up and down almost 400 feet with the ice age cycles. Now, after 6,000 years of minimal change, we are entering a new era of rapid sea level rise. In clear, easy-to-understand language, this book explains: * The science behind sea level rise, plus the myths and partial truths used to confuse the issue. * The surprising forces that will cause sea level to rise for 1,000 years, as well as the possibility of catastrophic rise this century. * Why the devastating economic...

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Companies By : Geoffrey West ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term complexity can be misleading, however, because what makes West s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, t...

The Myths of Innovation By : Scott Berkun ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. The release of this paperback edition, updated and expanded with four new chapters, presents a fantastic opportunity to explore or rediscover this powerful view of the world of ideas. Book Detail : Author : Scott Berkun Pages : 248 pages Publisher : O'Reilly Media Language : ISBN-10 : 1449389627 ISBN-13 : 9781449389628   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Earth Democracy: Justice, Sustainability, and Peace By : Vandana Shiva ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : World-renowned environmental activist and physicist Vandana Shiva calls for a radical shift in the values that govern democracies, condemning the role that unrestricted capitalism has played in the destruction of environments and livelihoods.?She explores the issues she helped bring to international attention?genetic food engineering, culture theft, and natural resource privatization?uncovering their links to the rising tide of fundamentalism, violence against women, and planetary death. Struggles on the streets of Seattle and Cancun and in homes and farms across the world have yielded a set of principles based on inclusion, nonviolence, reclaiming the commons, and freely sharing the earth?s resources. These ideals, which Dr. Shiva calls ?Earth Democracy,? serve as an urgent call to peace and as the basis for a just and sustainable future. Boo...

Strategic Corporate Social Responsibility: Sustainable Value Creation By : David B. Chandler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Strategic Corporate Social Responsibility: Sustainable Value Creation redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the 'responsibility' of a corporation is to create value, broadly defined. In this new Fourth Edition, author David Chandler explores why some firms are better at CSR and how other firms can improve their CSR efforts. Keep your course content up-to-date! Subscribe to David Chandler's 'CSR Newsletters' by e-mailing him at david.chandler@ucdenver.edu. The newsletters are designed to be a dynamic complement to the text that can be used for in-class discussion and debate. Past newsletters are archived as a freely-available resource for instructors and s...

The Ages of Globalization: Geography, Technology, and Institutions By : Jeffrey D. Sachs ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Today's most urgent problems are fundamentally global. They require nothing less than concerted, planetwide action if we are to secure a long-term future. But humanity's story has always been on a global scale. In this book, Jeffrey D. Sachs, renowned economist and expert on sustainable development, turns to world history to shed light on how we can meet the challenges and opportunities of the twenty-first century.Sachs takes readers through a series of seven distinct waves of technological and institutional change, starting with the original settling of the planet by early modern humans through long-distance migration and ending with reflections on today's globalization. Along the way, he considers how the interplay of geography, technology, and institutions influenced the Neolithic revolution; the role of the ho...